Your Reviews - Resources for Your Business
Your Online Reputation…
Posted by ieInteractive
How do you manage your online reputation when everyone is a critic? It requires that we put down our storytelling marketing methods and think in terms of conversational marketing methods. The impact of social networking channels on today’s small business is unmatched; even by search. Search, of course, is a critical component in the marketing mix but doesn’t have the crippling effects that the social rating and review sites can have. The rating and review sites continue to have a profound and even, in some cases, paralyzing impact on small businesses all across the Internet. Read more.
Data that Matters…
Charts from SearchEngineLand.com and Compete.com
Are consumers really being influenced by review sites? Are these review sites really getting traffic? See for yourself. Review sites continue to have a profound and even, in some cases, paralyzing impact on small businesses all across the Internet and these charts demonstrate, very clearly, why.
20 User Review Websites Critical to Small Business
Posted by Website Magazine
According to an internal analysis of small business search results, Marchex – a provider of small business marketing products – found that more than 80 percent of results did not point to the websites of those businesses. Instead, they pointed to social network results and consumer reviews.
The businesses surveyed were those of restaurants, travel, legal, beauty, plumbing and automotive – all highly susceptible to consumer reviews. These businesses and similar consumer-facing companies need to be aware of where they stand in search results with their own websites, compared to the rankings of reviews and comments from social media users. Read more.
Business Review Sites, Nothing but the facts!
Posted by ieInteractive
If you are wondering if business review sites are having an impact on your business take a look at the most recent unique user visits to top online business review search engines. View this chart showing the number of unique visitors to some of the top review site search engines. Data pulled from Compete.com. Read more.